Makito TAKEUCHI

Associate Professor

Education, Degree

Nagoya University Graduate School of Economics, Ph.D. March 2017

Professional Experience

Assistant Professor, Faculty of Business Administration, Tohoku Gakuin
University, April 2017-March 2018
Lecturer, Faculty of Business Administration, Tohoku Gakuin University,
April 2018-March 2020
Associate Professor, Faculty of Business Administration, Tohoku Gakuin
University, April 2020-March 2023
Associate Professor, Graduate School of Economics, Nagoya City
University, April 2023-present

Research Fields

Marketing Research

Research Interests

Improvement of prediction accuracy of survey, Handling of careless / inappropriate responding

Selected Publications

Prediction of Consumers’ Purchase Behavior by Conjoint Analysis
Considering Context Effects, Journal of Marketing & Distribution (Ryutsu
Kenkyu),Vol.24, No.2, pp.17-32, 2022. (with Ryosuke Igari)

Prediction of Product Purchase based on Conjoint Measurement with
Process Simulation: Manipulation with Photos and Confirmation of
Improvement in Prediction Accuracy through Follow-up Survey, The
Japanese Journal of Behaviormetrics (Kodo Keiryogaku), Vol.44, No.1,
pp.45-56, 2017. (with Takahiro Hoshino)

Is It Possible to Improve the Accuracy of Marketing Research by Mind-set
Manipulation?: Focusing on the Differences in Manipulations Based on the
Mental Simulation and Construal Level Theory, The Japanese Journal of
Behaviormetrics (Kodo Keiryogaku), Vol.44, No.2, pp.151-165, 2017.