Associate Professor

Education, Degree

Kobe University Graduate School of Business Administration, Ph.D. March 2009

Professional Experience

Assistant Professor, Faculty of Commerce, Tokyo International University, April 2009-March 2011
Assistant Professor, Faculty of Economics, Nagoya City University, April 2011-present

Research Fields

Marketing , Consumer Behavior

Research Interests

Relationship Marketing on the Internet,Online Consumer Bahavior,Brand Community

Selected Publications

Building Brand Loyalty through B-to-C,C-to-C Communication on the Brand Web, Journal of Information and Management,vol30,No.4,pp58-68,2010.
The Influence of Online Communication on Relationship Marketing,Japan Marketing Journal,vol108,pp113-121,2008.